Its diverse community consists of women across the public, private, and non-profit sectors, many of whom are successful entrepreneurs themselves. CRIB’s mentors include prominent female professionals who are passionate about empowering fellow women through knowledge and sharing.
Dr Elaine Kim is a medical doctor and entrepreneur. She is the co-founder and CEO of Trehaus, an integrated co-lifestyle space for families with a preschool, office space/ business club with creche, and family club. Trehaus School is a Silicon Valley-inspired preschool and childcare that is changing early education, focuses on building character and future skills, and lets parents be present for their children’s learning journey.
As an entrepreneur and founder of several businesses, and as a founding CEO of CRIB, her experiences as a professional women inspired her to start Trehaus and provide a solution for other working parents to find work-life integration, pursuing successful careers and businesses while prioritizing family and not missing out on their children’s’ precious, formative first years.
After a decade as a doctor caring for terminally ill patients, she continues her involvement in palliative care through her work with the Singapore Ministry of Health Ageing Planning Office
She remains involved in various charitable causes, having led awareness-building and fundraising initiatives for causes that support patients with cancer, the terminally ill, and which protect at-risk children from trafficking and abuse.
Elaine was selected as a Young Global Leader (YGL) by the World Economic Forum.
She is married to venture capitalist John Kim of Amasia VC and they have 3 young children.
Her ABC Entrepreneur Profile is Angel.
Marilyn Lum is a director of Lum Wen Kay Holdings, an investment company which includes a portfolio of restaurants such as one Michelin-starred The Kitchen at Bacchanalia, and market research firm Daxue Consulting.
Marilyn is Vice President of Singapore Island Country Club, and sits on its General Committee. She is active in the club’s CSR initiatives, which benefit organizations including the Society for the Aged Sick and Chen Su Lan Methodist Home for Children. Marilyn is also involved in the Intercontinental Hotel Group (IHG)’s “Lean In” movement, and serves as a mentor to employees of IHG.
Marilyn is currently pursuing a doctorate in education. She is married to Shaun Tay and has 2 sons.
Her ABC Entrepreneur Profile is Business Manager.
Tjin Lee is managing director and founder of the award-winning Mercury Group of companies which she founded in 2001.
Mercury Group specializes in fashion, lifestyle and luxury industries and comprises Mercury Events, Mercury PR, Mercury Creative and Mercury Marketing & Communications. Tjin started her career in fashion and luxury lifestyle as part of the marketing team of Club 21, Singapore’s leading fashion retailer. Since then, she has proven her passion for fashion by establishing Audi Fashion Festival from 2009 to 2014, bringing in shows by international designers including Vivienne Westwood, Christian Lacroix, Roberto Cavalli, Carolina Herrera, Zac Posen, Prabal Gurung and Oscar de la Renta. In 2015, the festival was renamed Singapore Fashion Week, Singapore’s premier fashion event, bringing with it more industry-wide relevance to fashion in Singapore.
Most recently, she was the chairman for Singapore Fashion Week 2017. A passionate entrepreneur, Tjin boasts directorship in nine local businesses, including Trehaus Co-work, Curated Editions, Baby Style Icon and Wolfgang Violin Studio. She was also the recipient of the inaugural Singapore Tatler Young Achiever Leadership Award (2010) and featured on Singapore Tatler’s 300 list (2018). Tjin co-founded CRIB in 2014, Singapore’s first business and lifestyle incubator targeted at women.
The social enterprise aims to empower and encourage women from all walks of life to create successful, responsible and innovative businesses through networking, matchmaking and business incubation – all this while maximising the elusive goal of achieving a fulfilling work-life balance. Tjin also developed the social enterprise’s proprietary ABC Entrepreneur Profile matching tool. This matching tool helps identify an individual’s entrepreneurial strengths, before pairing them up with potential business ideas and partners. The assessment tool is based upon the belief that every successful founding team comprises of three entrepreneur types: Angel Investors (A), Business Managers (B) and Creatives (C). Most recently, Tjin together with a group of parents, founded Life Beyond Grades, a movement that hopes to bring about awareness of the rising depression and suicide rates among the youth in Singapore, as well as the immense academic pressure kids face in school. Tjin is mum to two young sons, Tyler and Jake.
Her ABC Entrepreneur Profile is Creative.
Mei is the regional head of product marketing at a global technology company. Prior to that, she held various roles in portfolio and product management, research, marketing and strategy within the ICT industry.
Mei is passionate about how technology and social enterprises can impact lives and shape culture. She served as advisor to The Whiz Times, a digital media platform for 5-12 year olds, and co-founded a global microenterprise initiative while pursuing her MBA at the Harvard Business School.
Mei and her husband have a son, and she shares her parenting journey at Finally Mama as a member of Singapore Mom Bloggers.
Her ABC Entrepreneur Profile is a blend of Angel, Business Manager and Creative.
CRIB is an organization helmed by women who are passionate about supporting the entrepreneurship dreams of fellow women. Our team of staff and volunteers bring a broad range of skills, talents and personal attributes, which have brought CRIB to where it is today.
Jeannie is Mama Bear to the community who ushers in new members and guides the members of the community in more ways than one. She connects and matchmakes member brands while managing the social content and marketing opportunities. She also co-ordinates and organises events for the benefit of the members.
Jeannie is the Founder and Creative Director of JeannieRichard.
Samantha is always eager to pull in notable industry names for the CRIB community to learn from and hence discover inspiring ways to enhance the member’s entrepreneurial journey.
She also brings together the signature CRIB At Home Series social campaign that helps members put their brand presence forward.
Samantha is the Founder of Areli Designs.
Nora’s organizational prowess expertly channeling towards CRIB Circles. Through her adept skills, she manages small, intimate groups that cultivate a confidential atmosphere, fostering camaraderie, while propelling personal and professional advancement.
Nora’s finesse in weaving connections generates a positive impact, fuelling collective growth and empowerment.
Nora is the Co-Founder of Selenightco.
Perng was the executive director of CRIB. She is now volunteering for the organization and assists in advising the current leadership and management of CRIB on programs, administration and strategic plan of the organization. She is currently the Marketing and Events Director at Textile and Fashion Federation (TaFF). Prior to CRIB, she started her own real estate team at Keller Williams Realty firm. Perng has over 10 years’ experience in business development with a proven track record of driving productivity through building partnerships and maintaining client relationships. She has worked previously for Bank of America, HSBC, Charter Private Bank and Michael Kors Inc. Perng earned a Bachelor’s degree in economics from the University of Washington in Seattle and a Fashion Marketing degree from Parsons, The New School of Design in New York City. Perng’s passion is to make an impact through her work by helping others rise to their potential in their professional or personal goals. Her ABC Entrepreneur Profile is Business Manager.
Razia is a Psychology graduate who has been involved in social counselling for the last decade and has recently joined CRIB as a volunteer. She has hosted events, talks and discussions for various groups on different platforms. She’s passionate about issues involving youths and women empowerment. Her desire is to explore social business opportunities in the coming years as she learns more about entrepreneurship.She always appreciates a good coffee and novel travel suggestions. She looks forward to continue her participation at upcoming CRIB events. Her ABC Entrepreneur Profile is Creative.
Ana is our CRIB Membership Coordinator. She started as our events volunteer because she strongly believes that “when women help women, miracles happen.” Her experience in managing loyalty and rewards club programs in the hospitality industry is an asset to us at CRIB. Having a few experiences of her own in entrepreneurship and understanding the importance of having complementary co-founders, she wants to help women form successful partnerships in their business. Her ABC Entrepreneur Profile is Creative.
Bernie brings with her a dedicated amount of experience in marketing communications and business development and strives to contribute to CRIB's key growth areas through volunteering at CRIB's highlight events and strategic partnership forums. Bernie finds meaningful connections through interesting exchange of ideas and has developed insightful experiences within these diverse talk sessions. Coffee lover, music tinker and plushie crafter, she hopes to continue being a part of CRIB's wider social enterprise cause and be inspired to think differently. Her ABC Entrepreneur Profile is Creative.
Beatriz is passionate about corporate communications, event planning and social media. She has 10 years of experience in these areas in the field of cosmetics and many others in communications. She has also experience in international non-profit and public organisations. Her head is full of ideas such as writing a book and starting a small business online. Her ABC Entrepreneur Profile is Business Manager.
Megha had managed the CRIB Angels Club and oversees CRIB’s signature Pitch Perfect programme, which connects member businesses seeking funding with angel investors. She has a postgraduate degree in mass communication and over 10 years of experience in the communications space. Megha runs her own business consultancy that supports small businesses, primarily in the creative, technology, and lifestyle industries. She is also a published writer and writes fiction and poetry in her spare time. Her ABC Entrepreneur Profile is Business Manager.
Jacqueline was CRIB’s Membership Executive. She strongly believes in building a safe space for women to network and learn from one another. Personal development is something that really ignites her passion and surrounding herself with like-minded people who inspire her and help her be a better person excites her. She graduated from the National University of Singapore with a Bachelor degree in Business Management. She is inspired to love, explore and create- To love herself and others through personal development and meaningful relationships; To explore the world around her through the lens of gratitude and compassion; To create an inspiring, purposeful life while encouraging others to do the same. Her ABC Entrepreneur Profile is Business Manager.
Ling managed CRIB's Society program and the successful execution of all CRIB’s events. She has over 8 years’ of experience in the F&B and hospitality industries including taking on marketing, events and social media projects. You will often hear her bubbly self before you see her as she is passionate about many things, but more about working with people to develop ideas and making them happen! Ling is a graduate of the University of Nevada Las Vegas (Singapore campus) and has a Bachelor’s Degree in Science, with major in Hospitality Management. Her ABC Entrepreneur Profile is Business Manager.
