The Power of PR: How targeted publicity can help grow your brand
Are you a local business looking to bring your brand into the light?
Have you ever wondered what PR actually is and what it can mean for your business?
Also, how has PR changed radically in the world of social media and KOLs?
In fact, what the heck is a KOL?
Join us as we de-mystify Public Relations in the 21st Century - working with the media and content creators in the social space to generate publicity, get your brand on your customers’ radar and grow your presence in an increasingly crowded market.
Marianne has 25 years experience in communications and media, and is the founder-director of Smitten PR, a uniquely personal, boutique lifestyle PR agency that counts top international brands, homegrown labels and feisty start-ups such as Sigi Skin, Eu Yan Sang and Chantecaille among its varied portfolio of clients.
This talk will bring you through the basics of PR today - revealing the challenges of engaging with the media and content creators, and how carefully crafted messaging and targeted coverage can genuinely help you grow your business and power your brand to the next level.
Marianne will share insights gained from her years in the media and explain her passion for the power of PR.
KEY TAKEAWAYS
An understanding of the new PR landscape
Case studies of how PR has helped businesses grow their brand presence and audience, both big and small.
How to approach working with ‘traditional media’ versus ’social media’ platforms
What is storytelling – and why is it important for a brand?
How to create the best approach to storytelling for your brand
ABOUT MARIANNE WEE-SLATER
Founder-Director of Smitten PR
Marianne has over 25 years of communications experience, including 15 years as a lifestyle and beauty editor at high-profile publications such as Harper’s Bazaar, CNA Lifestyle, TODAY, The Business Times and Style: Singapore.
She also possesses experience in marketing, communications and public relations through stints at Banyan Tree Hotel & Resorts: and PR and advertising agencies.
Leveraging on an in-depth understanding of the media and social landscape and the most effective communication strategies across platforms, Marianne founded Smitten PR in 2016 to offer her clients an insider-focused expertise, highly creative and curated PR strategies that successfully drives brand awareness and business growth.
At Smitten PR, the focus is on building meaningful and long-lasting relationships between clients and the media and influencers that lead to genuine love for the brand.
SOCIALS
Website . Instagram
This session is only for CRIB members, please WhatsApp Jeannie for access code.