#SGLoveLocal officially launches on 1 December and runs for the entire month! It is a social initiative that encourages real people to share their authentic recommendations to friends and family, to support the homegrown brands they support. Every dollar spent with our homegrown business circulates within the economy, and can help Singaporeans across all walks of life.

Additionally, your support for local brands also goes into helping the beneficiaries of AWARE Singapore. A 15% of total sales proceeds will be donated to AWARE Singapore.