Creating effective advertising requires the right preparation. Without it, your ads will be ineffectual at best, or a waste of your marketing budget at worst.

Graham has condensed this vital preparation into a simple process. He'll take you through it step-by-step. You'll discover the crucial tasks you need to cover before you start writing headlines and selecting visuals. By the end of his presentation, you'll have learned how to create better advertising, by building it on stronger foundations.

About The Speaker
Graham is the Founder and CEO of Originate Pte Ltd. A virtual advertising agency with clients in Singapore and across the world. Prior to Originate, Graham was the Executive Creative Director of some of the world’s leading advertising agencies, including: Ogilvy, Saatchi & Saatchi, TBWA, Leo Burnett and BBH. For more about Graham: https://www.originate.mobi/founder