When Bill Gates coined the phrase “Content is King” in the 90s, the world began to realise that content is central to the success of brands. Today, content is no longer used exclusively for marketing. It is essential to establishing your brand’s voice, ensuring stellar customer service, developing your product, and generating sales. In this ever-changing digital age, your business needs a tailored social media strategy in place to manage, schedule and update content, all within the tight deadlines you face. But it doesn’t stop there. Once the content is live, you will need a thorough understanding of the analytics and an effective ad-boosting strategy to keep your content fresh on your followers’ jam packed feed.
Join Drishti Panjwani, CEO and Founder of For The Optics, as she shares insights on content strategy, content management, and how to build your brand on social media.
PROGRAMME
6:00 PM: Registration
6:30 PM: Masterclass begins:
Social media for your business vs. you
Editorial side of social media, i.e. Captioning
Advertising on social media
Content Management (covering items such as scheduling)
Understanding what your insights mean and the metrics
Conversion to sales
Growth Hacks
Case studies
8:00 PM: Activities and group feedback
9:00 PM: End of workshop
ABOUT THE SPEAKER
Drishti Panjwani
Telling your story can sometimes be the hardest thing to do. A story that will not only engage, inform, surprise and inspire your audience, but one that can also deliver measurable business goals. I am the conduit between brand and consumer. Born in India, raised in Hong Kong and groomed in Los Angeles. A global citizen with both an understanding and appreciation of diverse cultures, I am able to customise and translate concepts to reach your target demographic in various creative forms. Let me narrate your story.
EVENT PARTNERS
